How Google Tag Manager Works Step By Step Tutorials 2014

Google tag manager a trouble-free and straightforward method to speed up the marketing perspective without any intervention of webmaster tools. Are you all confused and fed up with adding coding code to your page to track the events like how many individuals are paying attention on the ads on your site and how many times they are clicking on your links and more. Then go through our full article on what is Google tag Manager, to know how it is helpful to track the events

 Even though this is quite critical tool to set up but is a hassle free solution for tag management. Feeling enthusiastic to learn more about Google tag manger then see the guidelines of this Google tag manager tutorial clearly. In order to create a Google tag manager you need atleast one Google account to manage all your tags.

Steps to setup Google tag manager a digital marketing tool:

• To create an account click on the link that has been given here: http://www.google.com/tagmanager/
• Now sign up for the product with your company name 
• Here you can create as many as accounts as you require just by signing into your existing account and by choosing the new account from the drop down list which you can at the top left corner
• Here you need to fill some requisite information like account name, the container name (which holds a particular name for distinguished tags), time zone and domains
• Remember that a container name should be name the of your website and try to use only one container for a website but if you require you can create additional container by choosing new container option at the top right corner of the page

Now try to know to create Google tag manager data layer

• To create tags for your website just click on new tag button on the top right corner in the tag section
• Here Google normally provides its own tags for few templates and there is even an alternative option to opt for custom tags 
• Before doing all this you need to know how to set up an event for Google tag manager event tracking ? Right then see the above the given guidelines
• For suppose you are having a blog with advertisements and to know how many individuals are watching your ads and how your ads performing and all, you need to do this
• On your blog homepage you will be having an image of Social Media Examiner Conference
• This play a critical to track how many users are clicking
• Here what you need to do is to set up 2 tags for this 
• The first should be on telling Google tag manager to start listening for clicks on the website and the second tag you set up is to track the clicks on this particular button and then record these clicks in Google analytics
• As said before you will create new tag or may decide any of the tag to add that has been given readily
• While creating the tag you need to give few details like your tag name that reflects well on users and tag type. In tag type you need to choose link click listener
• Then click on ‘add rule to fire tag’ and then give rule name along with the condition setting up for the rule
• Here the rule defines few conditions for a particular tag to be fired out 
• Just opt for a rule that should be created to URLS that match the regular asterisk expression to make a tag appear on all pages  
• While setting up the rule you need to select ‘choose from the existing rule’ and then ‘all pages’

Now you need to know how to create Google website analytics event

• As said before you have created the tag to track the audience now you should be able to link this to Google analytics to watch the events on your Google analytics report
• Choose a new tag
• Enter the name and tag type that is Google analytics 
• In the web property id option give the user id that is associated with your Google analytics
• Choose track type event by entering the category (method of grouping the events) and an action (action that is about to take place in this event)
• Now specify the rule to fire this tag, the rule is if the ad is clicked but this is only possible to specify if the ad is given an ‘id’.
• Add new id to your rule box by viewing your source code and search for your id now 
• So the rule set up will fire when the element id is ‘your id’ is clicked.
• If required create one more rule with another id 
• After setting the rule click on create version to save all the rules with particular 
• Once you have a version set up now you can test out these rules before you publish.
• Now click on publish